About Us

Our Goal

The vision is to enable the tourism sector to make well-informed decisions for sustainable destination management. Our mission is to expand and advance the use of tourism statistics in destinations though an organised online system of tourism statistics.

Our Story

Acorn T-Stats came about after working for 20 years with destination management organisations. We found that whilst destinations often had a broad range of statistics, they were in lots of different formats and were on lots of different desks in an office! It was clear that a system was needed to put all this information in a single place, so everyone knew where it was.

Most destinations also wanted to share this information beyond the confines of their office. So it was clear we needed to think about how this could be most effectively done. The Internet was the obvious choice, so we developed an online tourism statistics database. Acorn T-Stats was born. Since then, we’ve developed Acorn T-Stats systems for destinations including the UK, the Americas, Pacific and Africa.

Our Team

Kevin Millington

Kevin Millington

Co-Founder & Managing Director
Joe Heym

Joe Heym

Co-Founder & Chief Software Engineer
Alison Burgh

Alison Burgh

Director
Tamsyn Hayward

Tamsyn Hayward

Marketing Manager
Sally Gandon

Sally Gandon

Analyst & Account Manager
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Message from the founders

Joe (co-founder) and I designed most of the core features of Acorn T-Stats in the bars of Tirana, Albania, as we worked on a regional tourism statistics project! Our goal throughout was to create a system that was easy to use and would give real power to marketing and research managers

Kevin

I enjoy working with different destinations as they have a diverse range of needs, meaning that the programming is always unique. It keeps the job interesting and gives us lots of new ideas for developing the Acorn T-Stats system

Joe

Some of our Acorn T-Stats Clients

  • Visit Cornwall

    Visit Cornwall

    VisitCornwall requested a countywide system to track visitor attractions, website and social media, vehicle traffic, information centres, Newquay Airport and weather.

    Cornwall is a county on England’s rugged southwestern tip. It forms a peninsula encompassing wild moorland and sandy beaches. The south coast is home to picturesque harbour villages, the north coast is lined with towering cliffs and seaside resorts like Newquay, known for surfing. Visit Cornwall is the Tourist Board for Cornwall and manage T-Stats.

  • City of London

    City of London

    The City of London T-Stats system tracks a broad range of tourism data, such as: visits to attractions, movements at City Airport, footfall, visitors to its City Information Centres by country of residence, social media engagement and website traffic, and weather.

    The City of London is a city and county within London. The City is now only a tiny part of the metropolis of London, though it remains a notable part of central London. Administratively, it forms one of the 33 local authority districts of Greater London; however, the City of London is not a London borough, a status reserved for the other 32 districts (including London's only other city, the City of Westminster).

  • Botswana Department of Tourism

    Botswana Department of Tourism

    Botswana formerly used an early version of T-Stats, which operated offline. In 2016 they advanced their system to an online database and now capture statistics including accommodation, wildlife attractions, visitor survey and visitor arrivals data.

    The Republic of Botswana, a landlocked country in Southern Africa. It is bordered by South Africa to the south and southeast, Namibia to the west and north, and Zimbabwe to the northeast. Botswana is well known for wilderness and wildlife areas and tourism is highly significant for its economy.

  • Visit County Durham

    Visit County Durham

    Durham’s T-Stats provides this heritage city with a system to capture accommodation occupancy, visits to attractions, and other key visitor economy data.

    Durham is a county and city in North East England, three hours by train from London, approximately two hours from Edinburgh and located south of Newcastle upon Tyne. Visit County Durham is the destination management organisation (DMO) for Durham.

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  • Greater Yarmouth Tourism

    Greater Yarmouth Tourism

    Greater Yarmouth Tourism fully launched their unique T-Stats system in 2016 to track accommodation, attractions, events, weather, car parking and more.

    Great Yarmouth is a coastal town in Norfolk, East England. Greater Yarmouth Tourism is the Great Yarmouth Borough Council's tourism team, a partnership with the Greater Yarmouth Tourism and Business Improvement Area Ltd.

  • Isle of Man

    Isle of Man

    The Isle of Man is using T-Stats to track tourist arrivals to the island, as well as arrivals by air and sea, accommodation occupancy, cruise visitors, events, and restaurant utilisation.

    This is an island destination. The Isle of Man, part of the British Isles, is a self-governing crown dependency situated in the Irish Sea between England and Northern Ireland.

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  • Stratford-upon-Avon

    Stratford-upon-Avon

    Stratford-upon-Avon joined the English Heritage Cities T-Stats system in 2016 to enable them to track their visitor economy and benchmark against similar destinations in the United Kingdom. It is a historic market town in England’s West Midlands and the birthplace of William Shakespeare.

  • Sunderland

    Sunderland

    Sunderland uses T-Stats to measure accommodation occupancy, and compare the performance of the region with its neighbours in Newcastle and Durham. It is part of the NGI T-Stats system.

    The City of Sunderland metropolitan borough is located in Tyne and Wear, North East England. It is a city on the coast. See it Do it Sunderland is a website delivered by the City Council and its partners, to communicate visitor experience and events.

  • Falkland Islands

    Falkland Islands

    The Falkland Islands Tourist Board (FITB) sought to create a database system that would provide insight into the visitor economy and an understanding of how local residents and their businesses impact tourism. With the aim of assisting local business better their product and service offering to visitors.

    We developed a modular T-Stats online system for the FITB that consists of: Tourist Arrivals, Cruise Arrivals, Accommodation (occupancy data), and Domestic Survey. This provides FITB with the data they need to grow their visitor economy based on the goals outlined above.

    The Falkland Islands, a British overseas territory, are a remote archipelago. The principal islands are about 483 kilometres east of South America’s southern Patagonian coast.

  • The Cotswolds

    The Cotswolds

    Cotswold & West Oxfordshire District Councils under Cotswolds Tourism established a unique T-Stats system that focuses on tracking TIC activity, social media and website traffic, accommodation occupancy, visitors to attractions, weather, and economic indicators.

    The Cotswolds is an area in south central England containing the Cotswold Hills, a range of rolling hills and the predominantly rural landscape contains stone-built villages, historical towns and stately homes and gardens. Cotswolds Tourism is a public-private sector partnership responsible for leading tourism development in the Cotswolds.

  • Bath Tourism Plus

    Bath Tourism Plus

    Bath Tourism Plus commissioned the first UK T-Stats system, which is used to track tourism in the city including accommodation, attractions, tourism information centre visits, and the weather. They have since joined the English Heritage Cities benchmarking group system.

    Bath is a city in the county of Somerset, England, known for its Roman-built baths. The city became a World Heritage Site in 1987. Bath Tourism Plus is the official destination marketing organisation for Bath and the surrounding area.

  • NewcastleGateshead Initiative (NGI)

    NewcastleGateshead Initiative (NGI)

    NewcastleGateshead Initiative (NGI) is a member of the Northern Tourism Alliance in England. NGI sought to have a database system developed to house all NGIs historical data and the data of members of the alliance. The project objectives centred on creating a destination data analysis tool that would empower NGI and its fellow members with access to most up-to-date accommodation data that they would be able cross-analyse with other variables, including economic indicators, visitors to attractions, weather and events

    Newcastle (a city on the north bank of the River Tyne) and Gateshead (a town on the south bank of the River Tyne) have been transformed into a single visitor destination: NewcastleGateshead. NewcastleGateshead Initiative is the destination management and marketing agency; a public private partnership supported by Gateshead Council and Newcastle City Council, working with around 170 private sector partner organisations across NewcastleGateshead and the wider region.

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  • Destination Bristol

    Destination Bristol

    Destination Bristol commissioned a T-Stats system to formalise their extensive range of visitor economy data held in spreadsheets, including accommodation, attractions, parking, and foorfall data.

    Bristol is a city and county in South West England. It is the most populous city in Southern England after London. Destination Bristol’s mission is to lead, facilitate and support the promotion of the Bristol city region to visitors as well as encourage sustainable development, improve the quality of the visitor experience and stimulate investment.

  • South Pacific Tourism Organisation

    South Pacific Tourism Organisation

    The South Pacific Tourist Organisation (SPTO) sought to create a data sharing network to enable all South Pacific nations to have instant access to tourism statistics for the region. With the purpose of utilising the regions tourism data to identify trends and feed that analysis into tourism management and marketing decisions.

    SPTO in partnership with Acorn T-Stats developed a T-Stats system to house tourist arrivals data and a library and project module to give users access to timely regional and local tourism data. Cruises are responsible for generating a significant proportion of visitors to the South Pacific. For this reason SPTO wanted a module that enabled the user to access clear and detailed cruise visitor arrivals data. The T-Stats user has the ability to select one or multiple countries over a specified period of time.

  • Visit Lincoln

    Visit Lincoln

    Visit Lincoln is a member of the T-Stats Heritage Cities Benchmarking system launched in November 2015, with 6 participating destinations.

    Lincolnshire is a county in the east of England. The county town is Lincoln, where the county council has its headquarters. Lincoln is a city in the English East Midlands. It’s known for the medieval Lincoln Cathedral. Visit Lincoln is the official destination management organisation for Lincoln and surrounding area. A partnership of private, public and third sector organisations.

  • Make it York

    Make it York

    Make It York needed a system to track their visitor economy as well as benchmark themselves against similar destinations. They have since come on board with the T-Stats Heritage Cities Benchmarking system.

    York a historic walled city offering many historic attractions as well as cultural and sporting activities. The city’s Destination Management Organisation (DMO) – Make It York – brings together the work currently delivered by Visit York, Science City York (SCY) and City of York Council’s inward investment, events and festivals teams into one new strategic and dynamic company.

  • Lesotho Tourism

    Lesotho Tourism

    The Lesotho Tourism Development Corporation (LTDC) commissioned a tourism database that would have the ability to dynamically display data relating to their visitor economy. Improving engagement and utilisation of tourism data by government bodies to help the LTDC grow their visitor economy.

    To assist the LTDC achieve their goal, Acorn developed a T-Stats system that includes an Arrivals Mapping function. This involves a dynamic world map displaying tourist arrivals to Lesotho from every country in the world. Hovering the mouse over a country will produce the number of tourists that visited Lesotho for the chosen period of time (selected in the bar below the map).

    The Kingdom of Lesotho is an enclaved, landlocked country in southern Africa completely surrounded by South Africa.

  • Visit Greenwich

    Visit Greenwich

    Visit Greenwich is a member of the T-Stats Heritage Cities Benchmarking system which launched in November 2015.

    The Royal Borough of Greenwich is a borough in south-east London, England. Visit Greenwich is the Destination Management Company, a partnership based, not for profit, Community Interest Company. Visit Greenwich is a public/private partnership, led by a board of tourism professionals, representing different sectors of the industry, with an independent chair. Their job is to promote Greenwich and the surrounding area as a visitor destination and place to stay.

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