The vision is to enable the tourism sector to make well-informed decisions for sustainable destination management. Our mission is to expand and advance the use of tourism statistics in destinations though an organised online system of tourism statistics.
Acorn T-Stats came about after working for 20 years with destination management organisations through our company Acorn Tourism Consulting Ltd. We found that whilst destinations often had a broad range of statistics, they were in lots of different formats and were on lots of different desks in an office! It was clear that a system was needed to put all this information in a single place, so everyone knew where it was.
Most destinations also wanted to share this information beyond the confines of their office. So it was clear we needed to think about how this could be most effectively done. The Internet was the obvious choice, so we developed an online tourism statistics database. Acorn T-Stats was born. Since then, we’ve developed Acorn T-Stats systems for destinations including the UK, the Americas, Pacific and Africa.