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Bournemouth Launches T-Stats to Track Tourism
31st January 2012
Bournemouth Tourism has launched T-Stats to track tourism in the resort and surrounding areas.
The system has initially been set up to enable Bournemouth to collect and monitor serviced and self-catering occupancy and room rates, as well as monitor visitor numbers to key attractions in the area. However, once these have been established, there are plans to expand the system to incorporate visitor survey data, and other visitor economy indicators including tourism information centre visits, visitor surveys, volume and value data, and the weather.
Bournemouth will be using T-Stats’ new daily accommodation system to track occupancy, which allows participating establishments to benchmark their performance again a selected group of other hotels or guesthouses.
Bournemouth also has the Tracker facility available to them, which is one of the most powerful parts of T-Stats, enabling instant comparisons to be made between two different periods, for example being able to compare January-March 2012 with the same period in 2011. This is invaluable for monitoring marketing campaigns and promotions.
News
 VisitEngland harnesses T-Stats technology VisitEngland have contracted Acorn T-Stats to develop
an online database to provide an interactive system for the storage and retrieval
of inbound, domestic, accommodation and other statistics relating to the visitor
economy. |
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