Our Solution

The Challenge

The Tourism and Visitor sector is a very exciting and dynamic sector to work in. Destination managers and marketers are required to have their fingers on the pulse all the time and see the bigger picture - quite a struggle when you are so busy with everything else. Acorn T-Stats has been designed to make this easier to manage saving you a great deal of time.

What is Acorn T-Stats?

Acorn T-Stats brings together all data relevant to your destination in one web-enabled database. It is custom built for you, as every destination collects different data and has different needs and priorities. Sharing information is easy, as it’s online, which also allows data to be collected from the accommodation and attraction sectors.

By bringing all your data together, all this information is in one place, which gives you extra power for analysis, generating reports and really knowing what is going on in the visitor economy.

the-acorn-t-stats-platform

Director Kevin Millington explains T-Stats

Below lists some examples of statistics you may choose to keep in your Acorn T-Stats system. The Acorn T-Stats team are always open to including other data requirements.


Your Destination

National Information

  • Accommodation occupancy
  • Visits to attractions and events
  • Tourist Information Centre activity
  • Conference bookings
  • Airbnb occupancy
  • Traffic counts
  • Footfall
  • Car parking
  • Transport movements
  • Catering & retail performace 
  • Rental prices and business rates
  • Local weather, including sunshine hours and rainfall
  • Digital media tracking, including website & social media                                                         
  • England, Scotland, Wales & N. Ireland accommodation occupancy
  • Great Britain Tourism Survey: domestic overnight tourism
  • International Passenger Survey: UK inbound visitors
  • Great Britain Day Visitor Survey
  • UK airport arrivals
  • Exchange rates
  • Petrol prices
  • Economy: unemployment, interest rates & inflation

Combining all these, Acorn T-Stats can provide you with:

  • One practical database storing a variety of statistics relating to your tourism destination.
  • Business performance monitoring modules offering monthly, weekly or daily data collection direct from different sectors, such as: hotels and other accommodation; visitor attractions; catering and retail.
  • A web-based facility ensuring your facts and figures are accessible from anywhere at anytime.
  • Updated national information from open source databases.
  • Destination benchmarking: potential to benchmark against other destinations.
  • Dashboard: designed to provide a live window to your visitor economy summarising recent trends.
  • Tracker: interactive tables and charts to help identify trends and changes.
  • Unlimited user accounts: administrators have full control to add or delete user accounts.
  • Exportable data to excel or pdf when required.
 

 

How We Work